Curated By Rich Evans (@rich_____._)
Rich has spent almost 30 years knee deep in the fashion industry as a Fashion Stylist, Magazine Editor , consultant. Now running his own Brand development agency specialising in youth culture and creatively directing global brands.
My secondary school days were spent wearing baggy trousers and a coach jacket, black FILA trailblazers, skinny tie with fat curtains.
‘I was as a shy kid at a rough school and was bullied for being super skinny but I was creative and charismatic and learned to communicate my personality through my style.
Paasionate about music and sub cultures I emulated my favourite skaters, rappers and dj’s to ‘fit in’. As I grew I started to push the boundrioes of my personal style I felt the need to ‘stand out’. This lead attention both good and bad attention. Taking the rough with the ooth I learned to fight and the bullying stopped. Im 45 now and still pushing boundries fighting my way through life.
Thanks to a long chat with photographer Gavin Watson about our school days, turn ups, Dm’s, Kickers and bomber jackets that inspired me to start this project.
"If it means that teenagers will stop killing each other over designer jackets, then our schools should require students to wear uniforms."
You wear what your told and conform to the rules. Make everyone look the same to focus on education, not fashion, flirting or fighting. It’s only natural that social and cultural divides will happen and hierarchy’s will start to develop.
Whos’ the hardest?
Who’s the coolest?
Creative ways of communicating their personality develop through subtle branding, fits and accessories that the teachers are completely un-aware of. Many become timeless signifiers of class and culture inspiring countless fashion brands and artists who all share the same non conformist attitudes.
‘The Uniforms within the Uniforms.’
